Mike Ventura

Michael Ventura joined TraceLink following a 30-year career as the former serialization and security lead for GlaxoSmithKline (GSK), including nine years as an active GS1 Global and GS1 US member, where he currently serves as an elected member of the GS1 US Executive Leadership Team and co-chair of the Traceability Team. While at GSK, he led the company’s patient safety and fraud prevention efforts and provided guidance on implementing effective solutions for EMR development, SMS patient authentication, point-of-dispense authentication, and full traceability pilots. In his current role with TraceLink, Ventura leads strategic discussions with pharmaceutical companies that face significant infrastructure and operational challenges in meeting global track and trace compliance deadlines, and provides practical insight to manufacturers that are working to put successful serialization strategies in place over the next several years.